Rituals – The Essence of Giving

To introduce Rituals to the Asian market, we developed the commercial series “The essence of giving”.

We look beyond the gift itself, we show why gifts are given. Themes like friendship, being there for each other or rewarding yourself every now and then.

Below you can find the compilation edit of the 4 video’s we made for Rituals Cosmetics.

Project: Rituals – The essence of giving

Agency: Yune

Commissioned by: Rituals Cosmetics

Creative: Djordy van Etten

Producer: Marlon van der Strigt


Director: Ted Alkemade

DOP: Bob Alkemade

Channels: Chinese social media / website Rituals