To introduce Rituals to the Asian market, we developed the commercial series “The essence of giving”.
We look beyond the gift itself, we show why gifts are given. Themes like friendship, being there for each other or rewarding yourself every now and then.
Below you can find the compilation edit of the 4 video’s we made for Rituals Cosmetics.
Project: Rituals – The essence of giving
Commissioned by: Rituals Cosmetics
Creative: Djordy van Etten
Producer: Marlon van der Strigt
Director: Ted Alkemade
DOP: Bob Alkemade
Channels: Chinese social media / website Rituals